Vinted Company & Revenue
Main Country Selling to
United KingdomMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Vinted Revenue & Forecast
Vinted Revenue, Sales & Forecast
- Vinted's e-commerce revenue reached US$12,298m in 2025.
- Vinted's annual sales changed +56% year over year in 2025.
- In 2024, Vinted's e-commerce revenue was US$7,896m.
Annual Revenue (GMV)
2025Forecast
2026Get Vinted's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Vinted's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesBenchmark Vinted Against Any Retailer
See where Vinted leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareVinted Monthly Sales & Revenue Development
- Vinted's monthly e-commerce sales reached US$1,380m in 10/26.
- Vinted's monthly sales changed +5% versus the previous month in 10/26.
- Across 2025, Vinted's e-commerce revenue totaled US$12,298m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
Line up Vinted's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
Line up Vinted's monthly trend against any retailer to see who is gaining.
Discover Analyze & CompareVinted Top Stores by Revenue
- vinted.fr is Vinted's largest store at US$3,038m in France, a +39% change versus 2024.
- vinted.co.uk is Vinted's second-largest store at US$3,007m in United Kingdom in 2025.
- vinted.it is Vinted's third-largest store at US$1,058m in Italy in 2025.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  vinted.fr | US$3,038m | +39% | |
| 2. | vinted.co.uk | US$3,007m | +85% | |
| 3. | vinted.it | US$1,058m | +83% | |
| 4. | vinted.nl | US$837m | +42% | |
| 5. | vinted.de | US$830m | +57% |
Vinted Sales by Country
The United Kingdom is Vinted's biggest market in 2025 at US$3,162m and a 26% share, ahead of the next largest markets.
Vinted Revenue Share by Country
- United Kingdom is Vinted's largest market at US$3,162m, a 26% share, in 2025.
- France is Vinted's second-largest market at US$2,982m, a 24% share, in 2025.
- Italy is Vinted's third-largest market at US$1,062m, a 9% share, in 2025.
- Germany is Vinted's fourth-largest market at US$842m, a 7% share, in 2025.
- Netherlands is Vinted's fifth-largest market at US$789m, a 6% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 26% | US$3,162m | ||
| 2 | 24% | US$2,982m | ||
| 3 | 9% | US$1,062m | ||
| 4 | 7% | US$842m | ||
| 5 | 6% | US$789m |
Vinted Competitors
Vinted's biggest store vinted.fr, at US$3,038m GMV, is most similar to ebay.fr at a 82.0 Match Score, ahead of temu.com at 73.3 and myntra.com at 73.2.
Vinted Competitor Landscape
- ebay.fr is the store most similar to Vinted's biggest store at a 82.0 Match Score, with US$2.5bn GMV.
- temu.com ranks next as a similar store at a 73.3 Match Score and US$92.5bn GMV.
- myntra.com follows at a 73.2 Match Score and US$12.5bn GMV.
Vinted's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Vinted Competitors & Similar Stores
- ebay.fr tops the stores most similar to Vinted's biggest store at a 82.0 Match Score and a US$48 AOV.
- temu.com is a close alternative at a 73.3 Match Score and a US$29 AOV.
- myntra.com follows at a 73.2 Match Score and a US$75 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| vinted.fr | US$3,038.1m | 3.1 | US$20 | |||
| 1. | 82% | US$2,501.3m | 4.2 | US$48 | ||
| 2. | 73% | US$92,513.8m | 7.2 | US$29 | ||
| 3. | 73% | US$12,456.1m | 3.3 | US$75 | ||
| 4. | xiaohongshu.com | 73% | US$19,082.5m | 3.0 | US$114 | |
| 5. | 73% | US$2,537.4m | 11.5 | US$54 |
Vinted Customer Demographics
At vinted.fr, Vinted's biggest store, 13% of shoppers fall in the 18-to-24 age group and 37% sit in the low income group.
Vinted Customers by Age & Income
- 13% of Vinted shoppers fall in the 18-to-24 customer age group.
- 37% of Vinted shoppers sit in the low income group.
- The age and income splits cover shoppers of vinted.fr, Vinted's largest store.
Breakdown by Age Group
Breakdown by Income Group
Vinted Conversion Rate & Transaction KPIs
Vinted converts visits at a 2.9% conversion rate in 2025, generating 631,583,877 orders from 206,058,382 buyers at a 3.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Vinted Average Order Value
- Vinted's gross average order value (AOV) is US$21.53 in 2025.
- Discounts of US$2.94 and returns of US$2.38 took Vinted's net AOV to US$16.21 in 2025.
- After US$3.26 VAT, Vinted's final AOV was US$19.47 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Vinted Monthly Number of Orders
- Vinted recorded 66,681,275 orders in 10/26.
- Across 2025, Vinted recorded 631,583,877 orders in total.
Number of Orders
10/26Compare with Other Retailers
Line up Vinted's monthly number of orders trend against its competitors or any retailer of your choice.
Monthly Number of Orders (in Thousands)
Compare with Other Retailers
Line up Vinted's monthly number of orders trend against its competitors or any retailer of your choice.
Vinted Monthly Number of Buyers
- Vinted had 42,344,057 buyers in 10/26.
- Across 2025, 206,058,382 buyers shopped at Vinted.
Number of Buyers
10/26Track Monthly Momentum
Track Vinted's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Vinted's full monthly history to spot momentum and seasonality.
Vinted Monthly Purchase Frequency
- Vinted shoppers ordered about 1.6 times in 10/26.
- Across 2025, each Vinted buyer placed 3.1 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
Line up Vinted's monthly purchase frequency against its competitors or any retailer of your choice.
Monthly Purchase Frequency
Compare with Other Retailers
Line up Vinted's monthly purchase frequency against its competitors or any retailer of your choice.
Vinted Monthly Gross AOV After Deductions
- Vinted's monthly gross AOV was US$20.7 in 10/26.
- For 2025, Vinted's gross AOV before deductions was US$21.53.
Gross AOV
10/26Track Monthly Momentum
Track Vinted's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Vinted's full monthly history to spot momentum and seasonality.
Vinted Marketplace 1P vs 3P Split
Vinted generated US$12,298m in total Gross Merchandise Volume (GMV) in 2025, of which 100% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Vinted GMV Composition Over Time
- Vinted's total GMV reached US$12,298m in 2025.
- Vinted's 3P GMV from third-party sellers was US$12,298m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Vinted 1P vs 3P Share
- First-party sales made up 0% of Vinted's GMV in 2025.
- Third-party sellers contributed 100% of Vinted's GMV, or US$12,298m, in 2025.
- Vinted's 1P side combines US$0m net sales and US$0m VAT of the US$12,298m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
Vinted Product Categories
Fashion is Vinted's biggest product category in 2025 at 67%, ahead of the next-largest categories in the full breakdown of what it sells.
Vinted Revenue Breakdown by Product Category
- Fashion is Vinted's largest product category at 67% of 2025 sales.
- Hobby & Leisure is Vinted's second-largest product category at 11% of 2025 sales.
- Electronics is Vinted's third-largest product category at 9% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 67% | |||
| 2 | 11% | |||
| 3 | 9% | |||
| 4 | 6% | |||
| 5 | 4% |
See the Complete Vinted Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.