Personal Care Industry in Australia
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Australian Personal Care E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Australian Personal Care E-Commerce Market generated an e-commerce revenue of US$1,408m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Australian Personal Care E-Commerce Market, monthly revenues in November of 2025 were US$136m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Australian Personal Care E-Commerce: Product Categories
In the Australian Personal Care E-Commerce Market, Shower & Bath is the largest category, contributing 59% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Shower & Bath (59%)
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Biggest Online Retailers in Australian Personal Care E-Commerce
The largest e-commerce retailer in the Australian Personal Care E-Commerce Market is woolworths.com.au, with an online revenue of US$805m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is coles.com.au, followed by chemistwarehouse.com.au in third place.
Grocery
Australia
5-10%
US$805m
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- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Australian Personal Care E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Australian Personal Care E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 65.5-66.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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