Accessories and Handbags Industry in New Zealand
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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New Zealand Bags & Accessories E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The New Zealand Bags & Accessories E-Commerce Market generated an e-commerce revenue of US$247m in 2024, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the New Zealand Bags & Accessories E-Commerce Market, monthly revenues in January of 2026 were US$26m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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New Zealand Bags & Accessories E-Commerce: Product Categories
In the New Zealand Bags & Accessories E-Commerce Market, Jewelry & Watches is the largest category, contributing 39% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Jewelry & Watches (39%)
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Biggest Online Retailers in New Zealand Bags & Accessories E-Commerce
The largest e-commerce retailer in the New Zealand Bags & Accessories E-Commerce Market is Trade Me, with an online revenue of US$1,293m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is Aliexpress, followed by Temu in third place.
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| Position | Retailer | Biggest Category | Biggest Country | Growth 23/24 | Revenue 2024 (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | New Zealand | 0-5% | US$1,293m | |
| 2. | |||||
| 3. |
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New Zealand Bags & Accessories E-Commerce: Conversion Funnel KPIs
In 2024 , the add-to-cart rate for the New Zealand Bags & Accessories E-Commerce Market was 8.0-8.5% , while the cart abandonment rate was 75.5-76.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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