Electronics Industry in Australia

Top Retailer
Country
Online Share
40-45%

E-Commerce Revenue

US$11,240m
2025

Growth

5-10%
2025

Growth Forecast

5-10%
25/26

Average Order Value

2025

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Australian Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Australian Electronics E-Commerce Market generated an e-commerce revenue of US$11,240m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10% .

Annual Revenue

US$11,240m
2025

Annual Growth Forecast

5-10%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
11,240
2025
2026
2027

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Australian Electronics E-Commerce Market, monthly revenues in January of 2026 were US$1,016m. This represents a change of <0% from the previous month.

Revenue Current Month

US$1,016m
01/26

Growth from Previous Month

<0%
12/25-01/26

Monthly Revenue (in Million US$)

09/2025
10/2025
11/2025
12/2025
1,016
01/2026

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Australian Electronics E-Commerce: Product Categories

In the Australian Electronics E-Commerce Market, Consumer Electronics is the largest category, contributing 72% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Consumer Electronics (72%)

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Biggest Online Retailers in Australian Electronics E-Commerce

The largest e-commerce retailer in the Australian Electronics E-Commerce Market is Amazon, with an online revenue of US$846,078m in 2025. Its revenue changed by 5-10% in 2025. Following in second place is Apple, followed by Jbhifi in third place.

# 1
Biggest Category

Electronics

Biggest Country

United States

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$846,078m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Australian Electronics E-Commerce Penetration: Online Market Share

The Australian Electronics E-Commerce Market reached an online share of 40-45% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 40-45% in 2026.

Online Share

40-45%
2024

Online Share Forecast

40-45%
2026

Online Share/E-Commerce Market Share

2023
2024
40-45%
2025
40-45%
2026
2027

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Australian Electronics E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the Australian Electronics E-Commerce Market was 6.0-6.5% , while the cart abandonment rate was 53.5-54.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

6.0-6.5% 2025
53.5-54.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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