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Australian Footwear eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Australian Footwear eCommerce Market generated an eCommerce revenue of US$2,747m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Australian Footwear eCommerce Market, monthly revenues in July of 2025 were US$236m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Australian Footwear eCommerce: Product Categories
In the Australian Footwear eCommerce Market, Sandals is the largest category, contributing 43% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Sandals (43%)
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Biggest Online Retailers in Australian Footwear eCommerce
The largest eCommerce retailer in the Australian Footwear eCommerce Market is amazon.com.au, with an online revenue of US$237m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is ebay.com.au, followed by nike.com in third place.
amazon.com.auUS$237m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.com.au | US$237m | |||
| 2. | |||||
| 3. |
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Australian Footwear eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Australian Footwear eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 67.0-67.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
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