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Italian Footwear eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Italian Footwear eCommerce Market generated an eCommerce revenue of US$1,762m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Italian Footwear eCommerce Market, monthly revenues in May of 2025 were US$145m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Italian Footwear eCommerce: Product Categories
In the Italian Footwear eCommerce Market, Active Footwear is the largest category, contributing 44% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Active Footwear (44%)
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Biggest Online Retailers in Italian Footwear eCommerce
The largest eCommerce retailer in the Italian Footwear eCommerce Market is amazon.it, with an online revenue of US$174m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is shein.com, followed by nike.com in third place.
amazon.itUS$174m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | amazon.it | US$174m | |||
| 2. | shein.com | ||||
| 3. |
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Italian Footwear eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Italian Footwear eCommerce Market was 13.5-14.0%, while the cart abandonment rate was 79.0-79.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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