Global Shoes Industry

Top Online Store
Top Category
Active Footwear
Country
Online Share
35-40%

E-Commerce Revenue

US$370,375m
2024

Growth

0-5%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Worldwide Footwear E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Worldwide Footwear E-Commerce Market generated an e-commerce revenue of US$370,375m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.

Annual Revenue

US$370,375m
2024

Annual Growth Forecast

5-10%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
370,375
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Worldwide Footwear E-Commerce Market, monthly revenues in November of 2025 were US$41,635m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$41,635m
11/25

Growth from Previous Month

5-10%
10/25-11/25

Monthly Revenue (in Million US$)

07/2025
08/2025
09/2025
10/2025
41,635
11/2025

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Worldwide Footwear E-Commerce: Product Categories

In the Worldwide Footwear E-Commerce Market, Active Footwear is the largest category, contributing 33% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Active Footwear (33%)

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Biggest Online Retailers in Worldwide Footwear E-Commerce

The largest e-commerce retailer in the Worldwide Footwear E-Commerce Market is taobao.com, with an online revenue of US$43,396m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is tmall.com, followed by jd.com in third place.

# 1
Biggest Category

Fashion

Biggest Country

Greater China

Growth 24/25

0-5%

Revenue (GMV)

US$43,396m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Worldwide Footwear E-Commerce Penetration: Online Market Share

The Worldwide Footwear E-Commerce Market reached an online share of 35-40% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2025.

Online Share

35-40%
2024

Online Share Forecast

35-40%
2025

Online Share/E-Commerce Market Share

2022
2023
35-40%
2024
35-40%
2025
2026

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Worldwide Footwear E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Worldwide Footwear E-Commerce Market was 13.0-13.5%, while the cart abandonment rate was 78.5-79.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

13.0-13.5%2024
78.5-79.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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