Global Instruments Industry

Top Online Store
Country
Online Share
10-15%

eCommerce Revenue

US$23,736m
2024

Growth

0-5%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Global Musical Instruments eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Global Musical Instruments eCommerce Market generated an eCommerce revenue of US$23,736m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$23,736m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
23,736
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Global Musical Instruments eCommerce Market, monthly revenues in July of 2025 were US$2,033m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$2,033m
07/25

Growth from Previous Month

0-5%
06/25-07/25

Monthly Revenue (in Million US$)

03/2025
04/2025
05/2025
06/2025
2,033
07/2025

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Biggest Online Retailers in Global Musical Instruments eCommerce

The largest eCommerce retailer in the Global Musical Instruments eCommerce Market is taobao.com, with an online revenue of US$10,849m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is amazon.com, followed by sweetwater.com in third place.

# 1
Biggest Category

Fashion

Biggest Country

Greater China

Growth 24/25

0-5%

Revenue

US$10,849m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Global Musical Instruments eCommerce Penetration: Online Market Share

The Global Musical Instruments eCommerce Market reached an online share of 10-15% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

10-15%
2024

Online Share Forecast

10-15%
2025

Online Share/eCommerce Market Share

2022
2023
10-15%
2024
10-15%
2025
2026

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Global Musical Instruments eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Global Musical Instruments eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 72.0-72.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

11.0-11.5%2024
72.0-72.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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