Fairy — Top Retailers
In 2025, asda.com was the single largest store selling Fairy online, generating US$15m at a 8.5% share of the brand's online brand revenue, ahead of sainsburys.co.uk and coursesu.com in second and third place. The ranking mixes Fairy's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Fairy
- asda.com generated US$15m in brand revenue online, a 8.5% share, in 2025.
- sainsburys.co.uk generated US$12m in brand revenue online, a 7.0% share, in 2025.
- coursesu.com generated US$10m in brand revenue online, a 6.0% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$15m8.5% | |
| 2. | Wholesale | US$12m7.0% | |
| 3. | Wholesale | US$10m6.0% | |
| 4. | Wholesale | US$10m5.8% | |
| 5. | Wholesale | US$9m5.0% |
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