Shoes Industry in France

Top Online Store
Top Category
Active Footwear
Country
Online Share
N/A

E-Commerce Revenue

US$2,982m
2024

Growth

<0%
2024

Growth Forecast

0-5%
24/25

Average Order Value

2024

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French Footwear E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The French Footwear E-Commerce Market generated an e-commerce revenue of US$2,982m in 2024, reflecting an e-commerce growth rate of <0% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 0-5%.

Annual Revenue

US$2,982m
2024

Annual Growth Forecast

0-5%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
2,982
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the French Footwear E-Commerce Market, monthly revenues in November of 2025 were US$317m. This represents a change of 10-15% from the previous month.

Revenue Current Month

US$317m
11/25

Growth from Previous Month

10-15%
10/25-11/25

Monthly Revenue (in Million US$)

07/2025
08/2025
09/2025
10/2025
317
11/2025

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French Footwear E-Commerce: Product Categories

In the French Footwear E-Commerce Market, Active Footwear is the largest category, contributing 42% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Active Footwear (42%)

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Biggest Online Retailers in French Footwear E-Commerce

The largest e-commerce retailer in the French Footwear E-Commerce Market is vinted.fr, with an online revenue of US$344m in 2024. Its revenue changed by <0% in 2024. Following in second place is aliexpress.com, followed by nike.com in third place.

# 1
Biggest Category

Fashion

Biggest Country

France

Growth 24/25

5-10%

Revenue (GMV)

US$344m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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French Footwear E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the French Footwear E-Commerce Market was 13.5-14.0%, while the cart abandonment rate was 76.5-77.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

13.5-14.0%2024
76.5-77.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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