Shoes Industry in Lithuania

Top Online Store
eavalyne.lteavalyne.lt
Top Category
Active Footwear
Country
Online Share
45-50%

eCommerce Revenue

US$51m
2024

Growth

10-15%
2024

Growth Forecast

0-5%
24/25

Average Order Value

2024

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Lithuanian Footwear eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Lithuanian Footwear eCommerce Market generated an eCommerce revenue of US$51m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.

Annual Revenue

US$51m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
51
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Lithuanian Footwear eCommerce Market, monthly revenues in May of 2025 were US$4m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$4m
05/25

Growth from Previous Month

0-5%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
4
05/2025

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Lithuanian Footwear eCommerce: Product Categories

In the Lithuanian Footwear eCommerce Market, Active Footwear is the largest category, contributing 45% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Active Footwear (45%)

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Biggest Online Retailers in Lithuanian Footwear eCommerce

The largest eCommerce retailer in the Lithuanian Footwear eCommerce Market is eavalyne.lt, with an online revenue of US$15m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is decathlon.lt, followed by aboutyou.lt in third place.

# 1
eavalyne.lteavalyne.lt
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$15m

# 2
decathlon.ltdecathlon.lt
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
aboutyou.ltaboutyou.lt
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Lithuanian Footwear eCommerce Penetration: Online Market Share

The Lithuanian Footwear eCommerce Market reached an online share of 45-50% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 65-70% in 2025.

Online Share

45-50%
2024

Online Share Forecast

65-70%
2025

Online Share/eCommerce Market Share

2022
2023
45-50%
2024
65-70%
2025
2026

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Lithuanian Footwear eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Lithuanian Footwear eCommerce Market was 12.0-12.5%, while the cart abandonment rate was 79.5-80.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

12.0-12.5%2024
79.5-80.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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