Shoes Industry in Thailand
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Thai Footwear E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Thai Footwear E-Commerce Market generated an e-commerce revenue of US$1,637m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai Footwear E-Commerce Market, monthly revenues in February of 2026 were US$136m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Thai Footwear E-Commerce: Product Categories
In the Thai Footwear E-Commerce Market, Active Footwear is the largest category, contributing 35% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Active Footwear (35%)
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Biggest Online Retailers in Thai Footwear E-Commerce
The largest e-commerce retailer in the Thai Footwear E-Commerce Market is Shopee, with an online revenue of US$126,000m in 2025. Its revenue changed by 25-30% in 2025. Following in second place is Tiktok Shop, followed by Lazada in third place.
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Thai Footwear E-Commerce: Conversion Funnel KPIs
In 2025 , the add-to-cart rate for the Thai Footwear E-Commerce Market was 11.5-12.0% , while the cart abandonment rate was 78.5-79.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2025Discount Rate
2025Return Rate
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