Shoes Industry in Peru

Top Online Store
adidas.peadidas.pe
Top Category
Active Footwear
Country
Online Share
5-10%

eCommerce Revenue

US$326m
2024

Growth

0-5%
2024

Growth Forecast

15-20%
24/25

Average Order Value

2024

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Peruvian Footwear eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Peruvian Footwear eCommerce Market generated an eCommerce revenue of US$326m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.

Annual Revenue

US$326m
2024

Annual Growth Forecast

15-20%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
326
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Peruvian Footwear eCommerce Market, monthly revenues in May of 2025 were US$31m. This represents a change of <0% from the previous month.

Revenue Current Month

US$31m
05/25

Growth from Previous Month

<0%
04/25-05/25

Monthly Revenue (in Million US$)

01/2025
02/2025
03/2025
04/2025
31
05/2025

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Peruvian Footwear eCommerce: Product Categories

In the Peruvian Footwear eCommerce Market, Active Footwear is the largest category, contributing 33% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Active Footwear (33%)

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Biggest Online Retailers in Peruvian Footwear eCommerce

The largest eCommerce retailer in the Peruvian Footwear eCommerce Market is adidas.pe, with an online revenue of US$44m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is falabella.com.pe, followed by platanitos.com in third place.

# 1
adidas.peadidas.pe
Biggest Category

Biggest Country

Growth 24/25

Revenue

US$44m

# 2
falabella.com.pefalabella.com.pe
Biggest Category

Biggest Country

Growth 24/25

Revenue

# 3
platanitos.complatanitos.com
Biggest Category

Biggest Country

Growth 24/25

Revenue

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Peruvian Footwear eCommerce Penetration: Online Market Share

The Peruvian Footwear eCommerce Market reached an online share of 5-10% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2025.

Online Share

5-10%
2024

Online Share Forecast

5-10%
2025

Online Share/eCommerce Market Share

2022
2023
5-10%
2024
5-10%
2025
2026

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Peruvian Footwear eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Peruvian Footwear eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 83.5-84.0%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

10.5-11.0%2024
83.5-84.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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