Fashion Industry in Ethiopia

Top Retailer
N/A
Top Category
Online Share
0-5%

E-Commerce Revenue

US$13m
2025

Growth

15-20%
2025

Growth Forecast

15-20%
25/26

Average Order Value

2025

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Ethiopian Fashion E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Ethiopian Fashion E-Commerce Market generated an e-commerce revenue of US$13m in 2025, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 15-20%.

Annual Revenue

US$13m
2025

Annual Growth Forecast

15-20%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
13
2025
2026
2027

Ethiopian Fashion E-Commerce: Product Categories

In the Ethiopian Fashion E-Commerce Market, Apparel is the largest category, contributing 57% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

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Ethiopian Fashion E-Commerce Penetration: Online Market Share

The Ethiopian Fashion E-Commerce Market reached an online share of 0-5% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2026.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2026

Online Share/E-Commerce Market Share

2023
2024
0-5%
2025
0-5%
2026
2027

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