Fashion Industry in Iceland
E-Commerce Revenue
US$141m
2025Growth
0-5%
2025Growth Forecast
0-5%
25/26Average Order Value
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Icelandic Fashion E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Icelandic Fashion E-Commerce Market generated an e-commerce revenue of US$141m in 2025, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 0-5%.
Annual Revenue
US$141m
2025Annual Growth Forecast
0-5%
25/26E-Commerce Market Size by Annual Revenue (in Million US$)
2023
2024
1412025
2026
2027
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Icelandic Fashion E-Commerce Market, monthly revenues in August of 2026 were US$11m. This represents a change of <0% from the previous month.
Revenue Current Month
US$11m
08/26Growth from Previous Month
<0%
07/26-08/26Monthly Revenue (in Million US$)
04/2026
05/2026
06/2026
07/2026
1108/2026
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Icelandic Fashion E-Commerce: Product Categories
In the Icelandic Fashion E-Commerce Market, Apparel is the largest category, contributing 57% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
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Biggest Online Retailers in Icelandic Fashion E-Commerce
The largest e-commerce retailer in the Icelandic Fashion E-Commerce Market is Boozt, with an online revenue of US$796m in 2025. Its revenue changed by 5-10% in 2025. Following in second place is Ubuy, followed by Icewear is in third place.
# 2
Ubuy
UbuyBiggest Category
Biggest Country
Growth 24/25
Revenue (GMV)
# 3Icewear is
Icewear isBiggest Category
Biggest Country
Growth 24/25
Revenue (GMV)
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Explore the Entire Retail Landscape
- Unlock the full ranking of top e-commerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Icelandic Fashion E-Commerce Penetration: Online Market Share
The Icelandic Fashion E-Commerce Market reached an online share of 20-25% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 20-25% in 2026.
Online Share
20-25%
2024 Online Share Forecast
20-25%
2026Online Share/E-Commerce Market Share
2023
2024
20-25%2025
20-25%2026
2027
Icelandic Fashion E-Commerce: Conversion Funnel KPIs
In 2025, the add-to-cart rate for the Icelandic Fashion E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 79.5-80.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
11.0-11.5% 2025
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
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