Fashion Industry in Lithuania

Lithuanian Fashion E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Lithuanian Fashion E-Commerce Market generated an e-commerce revenue of US$178m in 2025, reflecting an e-commerce growth rate of <0% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of <0% .

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Lithuanian Fashion E-Commerce Market, monthly revenues in March of 2026 were US$15m. This represents a change of 10-15% from the previous month.

Lithuanian Fashion E-Commerce: Product Categories

In the Lithuanian Fashion E-Commerce Market, Apparel is the largest category, contributing 59% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Lithuanian Fashion E-Commerce

The largest e-commerce retailer in the Lithuanian Fashion E-Commerce Market is Vinted, with an online revenue of US$15,544m in 2025. Its revenue changed by 20-25% in 2025. Following in second place is Aliexpress, followed by Zalando in third place.

# 1

Vinted

Biggest Category

Fashion

Biggest Country

United Kingdom

Growth 24/25

20-25%

Revenue 2025 (GMV)

US$15,544m

# 2

Aliexpress

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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# 3

Zalando

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue (GMV)

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Position	Retailer	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)
1.	Vinted	Fashion	United Kingdom	20-25%	US$15,544m
2.	Aliexpress	Unlock	Unlock	Unlock	Unlock
3.	Zalando	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Lithuanian Fashion E-Commerce Penetration: Online Market Share

The Lithuanian Fashion E-Commerce Market reached an online share of 30-35% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2026.

Top Shipping, Payment and Software Providers in Lithuanian Fashion E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Lithuanian Fashion E-Commerce Market, DPD is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and PrestaShop the leading provider of shop software.

Lithuanian Fashion E-Commerce: Conversion Funnel KPIs

In 2025 , the add-to-cart rate for the Lithuanian Fashion E-Commerce Market was 11.0-11.5% , while the cart abandonment rate was 80.5-81.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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