Toys Industry in Romania
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Romanian Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Romanian Toys eCommerce Market generated an eCommerce revenue of US$188m in 2024, reflecting an eCommerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Romanian Toys eCommerce Market, monthly revenues in May of 2025 were US$17m. This represents a change of 0-5% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Romanian Toys eCommerce
The largest eCommerce retailer in the Romanian Toys eCommerce Market is emag.ro, with an online revenue of US$29m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is bnb.ro, followed by noriel.ro in third place.
emag.roElectronics
Romania
<0%
US$29m
bnb.ronoriel.roExplore the Entire Retail Landscape
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | emag.ro | Electronics | Romania | <0% | US$29m |
| 2. | bnb.ro | ||||
| 3. | noriel.ro |
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Romanian Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Romanian Toys eCommerce Market was 10.0-10.5%, while the cart abandonment rate was 77.0-77.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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