Toys Industry in Sweden
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Swedish Toys eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Swedish Toys eCommerce Market generated an eCommerce revenue of US$115m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Swedish Toys eCommerce Market, monthly revenues in May of 2025 were US$9m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Biggest Online Retailers in Swedish Toys eCommerce
The largest eCommerce retailer in the Swedish Toys eCommerce Market is ikea.com, with an online revenue of US$16m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is lekia.se, followed by adlibris.com in third place.
Furniture & Homeware
United States
0-5%
US$16m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Furniture & Homeware | United States | 0-5% | US$16m | |
| 2. | lekia.se | ||||
| 3. |
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Swedish Toys eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Swedish Toys eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 75.0-75.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
2024Averager Order Value
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