Toys Industry in Saudi Arabia

Top Online Store
amazon.saamazon.sa
Online Share
5-10%

E-Commerce Revenue

US$167m
2024

Growth

10-15%
2024

Growth Forecast

10-15%
24/25

Average Order Value

2024

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Saudi Arabian Toys E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Saudi Arabian Toys E-Commerce Market generated an e-commerce revenue of US$167m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15%.

Annual Revenue

US$167m
2024

Annual Growth Forecast

10-15%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
167
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Saudi Arabian Toys E-Commerce Market, monthly revenues in November of 2025 were US$17m. This represents a change of 0-5% from the previous month.

Revenue Current Month

US$17m
11/25

Growth from Previous Month

0-5%
10/25-11/25

Monthly Revenue (in Million US$)

07/2025
08/2025
09/2025
10/2025
17
11/2025

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Biggest Online Retailers in Saudi Arabian Toys E-Commerce

The largest e-commerce retailer in the Saudi Arabian Toys E-Commerce Market is amazon.sa, with an online revenue of US$92m in 2024. Its revenue changed by 10-15% in 2024. Following in second place is jarir.com, followed by noon.com in third place.

# 1
amazon.saamazon.sa
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

US$92m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Saudi Arabian Toys E-Commerce Penetration: Online Market Share

The Saudi Arabian Toys E-Commerce Market reached an online share of 5-10% in 2024. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

5-10%
2024

Online Share Forecast

10-15%
2025

Online Share/E-Commerce Market Share

2022
2023
5-10%
2024
10-15%
2025
2026

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Saudi Arabian Toys E-Commerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Saudi Arabian Toys E-Commerce Market was 10.0-10.5%, while the cart abandonment rate was 76.5-77.0%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

10.0-10.5%2024
76.5-77.0%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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