Electronics Industry in Argentina

Top Retailer
Online Share
35-40%

E-Commerce Revenue

US$4,588m
2025

Growth

<0%
2025

Growth Forecast

<0%
25/26

Average Order Value

2025

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Argentinian Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Argentinian Electronics E-Commerce Market generated an e-commerce revenue of US$4,588m in 2025, reflecting an e-commerce growth rate of <0% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of <0%.

Annual Revenue

US$4,588m
2025

Annual Growth Forecast

<0%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
4,588
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Argentinian Electronics E-Commerce Market, monthly revenues in August of 2026 were US$353m. This represents a change of <0% from the previous month.

Revenue Current Month

US$353m
08/26

Growth from Previous Month

<0%
07/26-08/26

Monthly Revenue (in Million US$)

04/2026
05/2026
06/2026
07/2026
353
08/2026

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Argentinian Electronics E-Commerce: Product Categories

In the Argentinian Electronics E-Commerce Market, Consumer Electronics is the largest category, contributing 66% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

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Biggest Online Retailers in Argentinian Electronics E-Commerce

The largest e-commerce retailer in the Argentinian Electronics E-Commerce Market is Mercado Libre, with an online revenue of US$65,037m in 2025. Its revenue changed by 25-30% in 2025. Following in second place is Fravega, followed by Amazon in third place.
# 1
Biggest Category

Electronics

Biggest Country

Brazil

Growth 24/25

25-30%

Revenue 2025 (GMV)

US$65,037m

# 2
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Argentinian Electronics E-Commerce Penetration: Online Market Share

The Argentinian Electronics E-Commerce Market reached an online share of 35-40% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 35-40% in 2026.

Online Share

35-40%
2024

Online Share Forecast

35-40%
2026

Online Share/E-Commerce Market Share

2023
2024
35-40%
2025
35-40%
2026
2027

Argentinian Electronics E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Argentinian Electronics E-Commerce Market was 6.5-7.0%, while the cart abandonment rate was 79.0-79.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
6.5-7.0% 2025
79.0-79.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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