eCommerce Industry in Serbia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Serbian eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Serbian eCommerce Market generated an eCommerce revenue of US$852m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Serbian eCommerce Market, monthly revenues in April of 2025 were US$75m. This represents a change of 0-5% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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Serbian eCommerce: Product Categories
In the Serbian eCommerce Market, Hobby & Leisure is the largest category, contributing 27% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (27%)
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Biggest Online Retailers in Serbian eCommerce
The largest eCommerce retailer in the Serbian eCommerce Market is maxi.rs, with an online revenue of US$63m in 2024. Its revenue changed by <0% in 2024. Following in second place is gigatron.rs, followed by zara.com in third place.
maxi.rsUS$63m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | maxi.rs | US$63m |
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- Unlock the full ranking of top eCommerce retailers in the market
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Serbian eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Serbian eCommerce Market was 10.5-11.0%, while the cart abandonment rate was 76.0-76.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Discount Rate
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2024Averager Order Value
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