E-Commerce Industry in Slovenia
E-Commerce Revenue
Growth
Growth Forecast
Average Order Value
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Slovenian E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Slovenian E-Commerce Market generated an e-commerce revenue of US$599m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10%.
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Slovenian E-Commerce Market, monthly revenues in November of 2025 were US$64m. This represents a change of 10-15% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Slovenian E-Commerce: Product Categories
In the Slovenian E-Commerce Market, Hobby & Leisure is the largest category, contributing 26% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Hobby & Leisure (26%)
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Biggest Online Retailers in Slovenian E-Commerce
The largest e-commerce retailer in the Slovenian E-Commerce Market is temu.com, with an online revenue of US$131m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is mimovrste.com, followed by merkur.si in third place.
Fashion
United States
30-35%
US$131m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | United States | 30-35% | US$131m | |
| 2. | |||||
| 3. |
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Slovenian E-Commerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Slovenian E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 75.0-75.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Conversion Rate
2024Discount Rate
2024Return Rate
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